Green Races

The buzz about the “greening” of the running industry often focuses on materials and product innovation. That’s understandable. It’s where the wow factor is. But increasingly, those on the event side of the business, in the form of road race organizers and participants, are embracing a green ethos…While going green on a larger scale can at first seem overwhelming, and in many cases can increase costs, the long-term benefits are undeniable…

From a recent article I wrote about the “greening” of race events. This is really taking off in triathlon and running circles. The article appeared in Running Insight. Read it here